About the masterclass
Social media can feel like a black hole of time with little return—unless you have a clear strategy. Are your social efforts truly driving results, or just adding to the noise?
If you’ve ever struggled to make social media work for your organization, you’re not alone. Many nonprofits and community foundations find it challenging to turn social engagement into real impact.
This masterclass is your guide to a strategic, results-driven approach. You’ll learn:
Channel Roles & Goals: Define the purpose of each social media platform and how it supports your objectives.
Lead Generation & Conversion: Move your audience from awareness to action with a clear strategy.
Engagement That Matters: Learn how to build relationships with key stakeholders and turn social interactions into meaningful donor connections.
Editorial Planning: Create a content calendar that maximizes both organic reach and paid engagement.
Amplification Strategies: Use ads, groups, and automation to expand your impact with minimal effort.
Why This Masterclass Matters
With the right approach, social media can be a powerful tool for awareness, engagement, and fundraising. Walk away with a clear plan to make your social efforts both strategic and impactful—without the overwhelm.